Graphic design is a discipline that consists in creating, choosing and using graphic elements (drawings, typographic characters, photos, colors, etc.) to elaborate an object of communication and / or culture.Each of the elements is symbolic and significant in the design of the project, along the lines possibly defined with other stakeholders in the field of communication, with the aim of promoting, informing or instructing ".
The graphic design aims to highlight information in the form of visual content (colors, images, text but also sounds and videos) to attract, transmit and understand this information.
The webdesign therefore consists of transmitting information on the internet support. For this it must fulfill several objectives.
Set up an aestheticism:
Very often for neophytes and the general public, the aesthetic is boiled down to saying "Ha it's pretty !, ah it's ugly!" or "I do not like green with blue!" But the aesthetics of a site is not limited to its simple subgestive remarks, it consists above all in setting up a harmony:
- balance of spaces and texts.
- consistency of colors and typography.
- relevance of the iconography.
- prioritization of information.