Marketing - DM Developer

This step is essential. The success of your web marketing plan will depend on the level of accuracy of its development.

You will first have to select the most suitable strategy. Depending on the objectives you have defined previously in terms of the time required to have results and the budget you want to put in your web marketing strategy, the means will differ.

If you need to have results very quickly, you will probably opt for online advertising on platforms such as Google AdWords or Facebook Ads. Indeed, these platforms allow, by investing a certain amount, to be presented to a targeted audience overnight. On the other hand, this strategy is a short-term strategy, because as soon as you stop advertising, you do not appear naturally on the platforms chosen. You could also decide to do SEO which is a long-term strategy that is to say that the results will be more sustainable, but it will take longer to come forward. I only mention two possibilities, but the choices are numerous and can be complex.

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To have a clear vision of what you can do and the necessary investments, I invite you to contact an expert in the field or read a lot on the subject. You could also list all possible actions and determine what is needed to properly implement these actions. For example, if you want to have a large active community on Facebook, you will need to spend time managing communities on your page and consider investing a small advertising budget to boost your publications.

Note that if you choose to involve people specialized in your internet marketing plan, they can also follow the evolution of the strategy and make the necessary changes as soon as the need arises.

This operation, although it may seem simple at first glance, could be more complicated than expected. As the founder of a web marketing agency, I often find that customers are surprised by the amount of investment time required to put a new website online.

Keep in mind that the timelines for web marketing plans are often readjusted. To be sure to stay the course, communicate regularly with your team and always be aware of completed actions.

In the months following the implementation of your new digital marketing campaign, it is essential that you measure its success via the data you regularly collect on attracted traffic, customer calls, new subscribers, etc. Every self-respecting web marketing plan needs to be adjusted, modified and improved again and again based on those results. This is probably why a company that is not ready to invest efforts to optimize its strategies will find it difficult to take advantage of it.

To be able to know the results of your web marketing strategy, it will be necessary to establish precise dashboards that will allow to see the improvement of your online presence. I strongly encourage you to use a tool like Google Analytics and especially to take the time to properly set it up. As surprising as it may seem, many website owners are thinking of measuring the results of their actions, but content themselves with the basic functions of Google Analytics. With a good setup, you will really be able to follow the results and make the right decisions for your business.

So, as soon as you start working on your web strategy, get in the habit of asking your customers or prospects how they heard about you. Even if they will not be very precise (it is rare for a customer or prospect to tell you that he found you on Google AdWords), they will probably tell you that they found you through the Internet, Facebook or even Google. This is a good way to measure the success of your methods and the effectiveness of your campaign.


In conclusion, remember that you will probably have to be patient before reaping the benefits of your investments. The worst thing to do is to deviate from your plan (or abandon it altogether) when the fallout takes longer than expected to be visible. If your web marketing plan has been carefully designed, taking into account the tips above, you have every chance of succeeding.

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